Almost 1 year ago, I joined IPG to build an Emerging Media Lab in New York City. IPG Mediabrands' challenge was that with the evolution brought by digital media, planning had become more and more complex. Visualizing solutions was a necessity - it was the best way to show how we orchestrate thousands of touchpoints that can often feel intangible. We focused our energy on creating an experience that could show clients what was possible; to paint a picture of the strategic potential of using the most cutting edge media technologies. We were driven by the belief that by pairing consumer insight with imagination, software and data, could drive bottom-line results. Tonight, it's with total pride that we launch the result of that labor.
Since March, the Mediabrands website has been running a countdown clock, As we pop the corks, I thought I'd post some before and after photos. More importantly, I want to humbly thank everyone involved.