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July 17, 2006

How Many People Will be in Second Life One Year From Today?

In the process of pitching Second Life to various clients, I decided to answer just this question.  Of course, I don't have a crystal ball, so instead I resorted to using Excel (I think there's a marketing slogan in there somewhere: "The next best thing to a crystal ball: Microsoft Excel".

All jokes aside, I think the results of simply applying a compounded monthly growth rate are surprising (we all know how hard it is to calculate compound interest).  What this shows is that if the current rate of 22% monthly growth continues, we're looking at 3.6 million residents by July 1 2007.  If things slow down and SL grows at just 10% monthly, there will be 936K residents.

If we decide to split the difference, we're still looking at a couple million users a year from now.  Pretty mindblowing.

Slgrowth_1

 

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Comments

Define: "Residents"

Accounts created?
Accounts created and used once? Twice? Ten times?
Accounts used actively for 1 month? 3 Months? 6 Months?
Accounts currently active?

Not a meaningful metric, as currently stated. "Caveat Lector."

Looks like we're growing faster than the charts!

I have a Second Life population counter you can copy-paste to your site. Than you can keep track of the SL population.

link: http://www.counttheworld.com/?counter=secondlife

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